Group Chief Commercial Officer
Omar Haddad leads commercial strategy, client development and pricing across Sonsoto's operating corridors. He is accountable for how the firm goes to market and, equally, how it decides which work it is best placed to take on.
His view is that commercial performance and delivery quality are inseparable. Winning work the firm cannot execute properly is a cost, not a success; disciplined scoping and client selection therefore matter as much as pipeline.
That approach may produce slower growth on paper, but it creates more durable client relationships and substantially less remediation in practice. The right mandate begins with an honest conversation about what the work requires.
Off-hours — we reply first thing at 9:00 local. Vy is always on.
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