Chief Product Officer
Sofia Alvarez shapes how the service appears in the product: what a client sees, decides and completes without needing to ask for direction at every step.
Company formation and ongoing compliance are genuinely complex. Sofia's work is deciding which parts of that complexity should reach the client, which should remain managed in the background, and when more context is needed before a decision is made.
She works closely with the teams handling matters every day, because a product designed away from operations does not last. The goal is a service that is clear to use without oversimplifying what clients need to know.
Off-hours — we reply first thing at 9:00 local. Vy is always on.
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